Now this is WOW


I didn’t have any inspiration to find a WOW experience, but I just came across this amazing campaign yesterday.

It might be because I am super sensitive to the child abuse cause, having worked with an NGO on the matter, or maybe because it is an amazing innovation in the marketing world, and one of the first times marketing innovation are skewed towards a good cause – but I am really impressed by this new type of OOH.


It is actually a bilboard, seen by everyone with a special message dedicated to kids, to speek up if they are being abused. The special message can only be seen by kids thanks to a unique technology that takes into account kid’s average height. The nice thing is that the banner also features a warning message that adults can see.

Below a link about how it works!