It’s make or break time!
While user experience can really help a brand (users get dragged into the site, decide for themselves to spend more time interacting with the brand and getting to know it better), it also can harm a brand.
Take for instance a creative agency WILDLIFE.LA
I think they convey really well the image of their brand (creativity, and innovation) through the user experience
I can’t really explain it in words, you should try to interact with the website and see how awesome it is
The site is RESPONSIVE and that’s what’s the coolest about it
A website that I think has a bad user experience, but needs it most MYSPACE
you are welcomed to the site by a weird question that confuses you
Once you made the hard decision of going to the classic myspace for example, you are bombarded by ads all over the place, not really related to the site (see below sandals??)
For first time users, that my have been redirected to myspace through an ad elsewhere, you are not quite sure what you can do on this site
I strongly believe that myspace bad UX and myspace harsh decline is not a coincidence
UX can really harm or push the brand