from i-LIKE to i-NEED
Branded Utility is all about promotion and usefulness.
The idea is to integrate your consumer’s life and make it simpler.
Successull brands using branded utility have managed to know what consumers need before the consumer himself.
They make things people need and don’t just make people want things.
It is also all about the engalemtn and commitment between people.
Consumers like to share the STORY about what they did and how; and all this is possible thanks to the uprise of the digital world.
Stay tuned to next posts for examples of brands